Fundraiser Tickets     |     2 January 2025

How to Create and Sell More Fundraiser Tickets in 2025 and Beyond

Building ticket sales for your nonprofit’s most successful fundraiser yet

15 minute read

In the busy world of nonprofit work, fundraiser tickets might seem like they just grant entry to an event, but they’re also a direct connection to the community, a powerful tool for raising funds, and a way to foster deeper connections with supporters. 

For many nonprofits, ticket sales can make or break the success of an event. But with changing times come fresh challenges—economic shifts, increased competition for donor dollars, and the need for digital-savvy approaches. Fundraising in 2025 holds both obstacles and exciting new opportunities for those ready to think creatively about ticket sales.

Whether working with a team or handling ticket sales solo, you do not need to feel overwhelmed. Let’s explore how you can turn your ticket sales into a powerful force for good.

Fundraiser tickets 101

What are fundraiser tickets?

Fundraiser tickets are exactly what they sound like. These are tickets that serve as both an entry to an event and a way to generate financial support for a cause. They’re a staple for nonprofits hosting events like silent auctions, galas, charity dinners, and more. 

Types of fundraiser tickets often include:

• Entry tickets – The standard ticket that grants access to the event. Entry tickets are often the starting point for any event, setting the foundation for attendance numbers and basic revenue.
• Raffle tickets – These offer guests a chance to win prizes. Raffle tickets are a fun add-on that can boost overall engagement and add a bit of excitement to the event.
• Auction participation tickets – For events centered around live or silent auctions, these tickets may be separate from the entry ticket or included as a premium option, adding a special layer to the guest’s experience.
• VIP tickets – Offering perks like early access, exclusive seating, or other special experiences, VIP tickets cater to guests who are willing to contribute a bit more for an upgraded experience.
• Sponsorship tickets – Often purchased by companies or major donors, these tickets may come with branding opportunities or reserved sections at the event, allowing businesses to show their support in a high-profile way.

Why fundraiser tickets are essential for nonprofit events

Ticket sales are a crucial revenue stream for nonprofit events. Unlike donations, which may come sporadically, ticket sales provide an upfront source of funds that can offset event expenses and add to the overall fundraising goal. This financial boost is especially valuable for nonprofits managing tight budgets or working with limited resources. Every ticket sold is a step closer to covering venue costs, supplies, catering, and other essentials that make an event possible.

Beyond the financial impact, tickets also help bring the community together. By selling fundraiser tickets, nonprofits create an opportunity for supporters to connect in person, network, and deepen their commitment to the cause. They’re an investment in relationships, creating a sense of community and purpose that can extend well beyond the event itself.

New trends in fundraiser tickets

Digital-first ticket sales and the rise of mobile purchasing

As more events go digital, fundraiser ticket sales have increasingly moved online. For nonprofits, this shift opens up an easier, broader, and often faster way to reach supporters. Platforms like Silent Auction Pro, with ticket sales capabilities, make it easy to manage large audiences, track sales, and create a straightforward purchasing experience. With tools specifically designed for nonprofit events, knowing how to sell fundraiser tickets online is more accessible than ever.

Mobile purchasing has also transformed the way people buy fundraiser tickets. When supporters can buy directly from their phones, nonprofits remove the need for desktop access and simplify the checkout process. Whether guests receive a link in an email, click through from social media, or scan a QR code, mobile ticketing offers the convenience today’s donors expect. 

New preferences in nonprofit event experiences

Today’s donors have embraced hybrid event formats that let them choose between attending in person or participating virtually. This flexibility is especially appealing for supporters who cannot attend in person but still want to engage. By offering a mix of in-person and virtual options, nonprofits can attract a broader audience and create a more inclusive event.

In addition to hybrid events, “experience-based” ticket types are gaining traction. These tickets go beyond basic entry, offering unique benefits like exclusive access to a pre-event gathering, interactive activities, or even personalized experiences. For instance, nonprofits might sell “meet and greet” tickets with a special guest or offer a virtual backstage tour. 

Personalized and branded ticket options

Today’s donors appreciate a personal touch, and customized fundraiser tickets offer just that. By adding unique visuals, personal messages, or supporter names, nonprofits can create tickets that become keepsakes representing a supporter’s connection to the cause.

For example, nonprofits can incorporate their organization’s branding, color schemes, and logo on each ticket, reinforcing a sense of identity. Personalizing tickets with supporter names or a thank-you message can also add an extra layer of connection. 

How to create compelling fundraiser tickets

Creating fundraiser tickets that capture attention starts with thoughtful design. A well-designed ticket should be both visually appealing and easy to read. Use bold colors and clear fonts, and ensure essential details—like the event date, time, location, and ticket type—stand out at a glance. Think of the ticket as the first impression of your event; it should reflect the energy and purpose behind your cause.

Pricing strategies that drive revenue

The way fundraiser tickets are priced can impact sales. Effective pricing balances making tickets accessible to a broad audience and creating a sense of value. Tiered pricing is one popular strategy that appeals to supporters at different levels. By offering a range of ticket options—from standard admission to VIP packages—nonprofits give attendees the freedom to choose their level of contribution.

Early-bird discounts are another great approach. By setting an early-bird price for a limited time, nonprofits can drive initial ticket sales and generate buzz well before the event. This strategy rewards early commitment. Group discounts can also be an effective way to boost sales, especially if attendees are likely to bring friends or family. Offering a small discount for purchasing multiple tickets can encourage guests to invite others, expanding both attendance and revenue.

Pricing also shapes perceptions of the event’s value. Higher-priced tickets can suggest an exclusive, premium experience, while lower-cost options can make the event more accessible. Carefully crafting ticket prices to reflect the nature of your event can help donors see the value in attending and contributing to your cause.

How to sell fundraiser tickets with targeted digital marketing

Digital marketing provides nonprofits with powerful tools to reach potential ticket buyers. Using email, social media, and web ads strategically allows organizations to build awareness and encourage action. Email campaigns directly engage existing supporters and update them on event details, early-bird deals, and ticket availability.

Social media offers another layer of engagement, allowing nonprofits to reach both current and new audiences. Platforms like Facebook and Instagram are ideal for posting event updates, sharing testimonials, and creating urgency around ticket sales. Social media and search engine ads can further help visibility, especially with options to target specific demographics interested in similar causes. Creating compelling calls-to-action, such as “Limited tickets available!” or “Early bird pricing ends soon,” adds urgency, encouraging supporters to buy tickets sooner rather than later.

Using storytelling to drive ticket sales

Storytelling is a powerful way to connect with potential ticket buyers on an emotional level. When people understand the real-life impact of their support, they’re more likely to feel motivated to attend. Sharing personal stories from beneficiaries or volunteers brings your mission to life and reminds supporters of the tangible change they can help create. For example, highlighting a specific project or individual who has benefited from past fundraisers can inspire attendees to be part of the ongoing journey.

Optimizing ticket sales through partnerships and sponsors

Partnering with local businesses and sponsors can extend your reach and improve the appeal of fundraiser tickets. Local businesses often welcome opportunities to support nonprofits, and sponsorships can provide valuable resources, from financial contributions to promotional support. Collaborating with well-known local brands allows you to tap into existing customer bases and introduce your event to new audiences.

Leveraging data and analytics to improve sales

Tracking data is essential for understanding what’s working and where there’s room to improve. Metrics like click-through rates, conversion rates, and sales volume reveal insights into your campaigns' performance. By analyzing this data, nonprofits can refine their marketing efforts, adjusting messaging, timing, or ticket pricing to maximize impact.

For example, if an email campaign with a specific call-to-action has a high conversion rate, you might consider using a similar approach in future emails. Analytics can also identify potential drop-off points in the buying process, helping spot any obstacles that may impact ticket sales. 

Creating an efficient checkout process for your buyers

Streamlining the Purchasing Experience

A smooth checkout process is key to ensuring ticket sales go through without a hitch. A straightforward, intuitive checkout can distinguish between a completed purchase and an abandoned cart. Start by keeping the layout simple, with minimal steps and clear instructions. Remove unnecessary fields and ensure key details (such as ticket types and pricing) are easily visible and accessible.

Offering multiple payment options, such as credit card, PayPal, or Apple Pay, can also enhance convenience. When supporters can choose the preferred method, they’re more likely to complete the transaction. Additionally, ensure the checkout page is mobile-friendly—many buyers will purchase tickets on their phones, and an optimized mobile experience can greatly reduce friction.

Using automated confirmations and reminders

Once a ticket is purchased, sending an immediate confirmation email or text reassures buyers that their purchase went through and provides essential details. These confirmations should include event information, ticket details, and a friendly thank-you message to reinforce the buyer’s commitment to your cause.

As the event date approaches, sending automated reminders can help reduce no-shows. A reminder email or text a few days before the event keeps it top-of-mind and allows you to include any last-minute information or updates. Not only does this keep buyers informed, but it also shows that your organization values their attendance, creating a positive experience from the start.

Are fundraiser tickets tax deductible? 

One common question nonprofits encounter is, “Are fundraiser tickets tax deductible?” The answer varies based on the ticket type and what’s included. Generally, if a portion of the ticket price exceeds the fair market value of goods or services provided (like meals or entertainment), that excess amount may be tax-deductible. For example, if a ticket costs $100 and the fair market value of the benefits received is $40, then $60 could be considered a charitable contribution and thus eligible for a tax deduction.

Be transparent about any deductible amounts in your ticket descriptions to make things easier for your supporters. A disclaimer outlining potential tax-deductible contributions and providing specific donation receipts after purchase can reduce confusion. This not only helps donors feel informed but also builds trust in your organization’s transparency.

How tax benefits can encourage more ticket sales

Highlighting the tax-deductible aspect of fundraiser tickets can be a subtle but effective way to encourage sales. Many donors appreciate knowing that part of their ticket price may be deductible, adding extra motivation to buy tickets or even upgrade to a higher-priced option. For those on the fence about attending, knowing a tax benefit could be the push they need to commit.

Personalized donor receipts and acknowledgments play a big role here. By sending customized receipts that clearly state the deductible portion, you make it easier for buyers to claim their deductions during tax season. Adding a short thank-you note as a nod to the buyer’s support reinforces their positive experience and leaves them feeling valued. This personal touch and the potential for a tax deduction can make a meaningful difference in driving ticket sales.

Creating a game plan for ticket sales success

Ticket sales don’t have to be a solo effort—when you bring your team together, the entire process becomes more enjoyable and efficient. Whether your team is made up of volunteers, staff, or a mix of both, encouraging creative thinking can uncover new ideas for reaching more supporters. Consider hosting a brainstorming session to explore unique ticket packages, special perks, or ways to personalize the event experience. 

Every event is an opportunity to build connections, and when your team is invested, the sense of community and enthusiasm shines through to your audience.

To keep spirits high, remind everyone involved of the fundraiser's impact on the community or cause. Knowing that each ticket sale brings your goals closer helps motivate the team and fosters a positive, collaborative atmosphere.

Looking forward to future events

Every event provides a chance to learn, adapt, and grow. After the fundraiser, review the ticketing process, marketing strategies, and overall event outcomes. What worked well? What could be improved? Encourage your team to note these insights so you can improve your strategy for future events. Each lesson learned adds value, helping you fine-tune ticketing and marketing tactics and make each event better than the last.

And remember, ticket sales are only one part of the bigger picture. Each successful fundraiser strengthens your organization’s reputation, expands its reach, and deepens its connection with the community. With the tools available in Silent Auction Pro, you can easily set up a smooth, successful event. 

Silent Auction Pro allows you to create and sell various types of tickets, from admission to raffles to registrations and more, not to mention easy-to-use QR codes for easy sharing on social media for desktop or mobile devices. When you combine these powerful ticket options with our event management and marketing/communications, you’ll see why more nonprofits are switching to Silent Auction Pro. Request a free demo and let your imagination run wild. A more successful and profitable event is just a few clicks away.