Donors and Donations     |     11 February 2025

15 Best Donation Landing Page Examples (And How to Create Your Own)

Inspiration for creating high-converting donation websites that drive support for your cause

15 minute read

Donation landing pages are one of the most important tools for nonprofits to turn visitors into supporters. These pages give potential donors a simple, focused place to make their contribution, removing the distractions that might pull their attention away.

An optimized donation landing page can dramatically increase the likelihood of someone completing their donation. Combining clear messaging, strong visuals, and easy-to-follow steps on a landing page helps organizations raise more money for their causes.

Let’s look at some of the best donation landing pages and share actionable tips for creating your own. These real-life examples will give you practical ideas to improve your approach and maximize your fundraising efforts.

What makes a donation landing page effective

An effective donation landing page focuses on creating a positive experience for visitors while making the process as seamless as possible. Here are some key elements that stand out:

Clarity of purpose

A great landing page has one clear goal: encourage donations. It avoids unnecessary distractions like menus, unrelated links, or overwhelming text. For example, the International Rescue Committee page opens with a direct message that leaves no doubt about its purpose.

Emotional connection

Stories and visuals that resonate with visitors are essential. For instance, Make-A-Wish America uses photos of children whose lives have been impacted by donations, immediately fostering an emotional bond with potential donors.

Simplicity

No one wants to struggle through a long or confusing process to donate. Pages like Feeding America’s highlight the impact of donations (“$1 = 10 meals”) and feature a clean, easy-to-complete form.

Transparency

Donors feel more confident contributing when they know where their money is going. Charity: Water excels here, showcasing exactly how different donation amounts are used through clear and engaging graphics.

Mobile responsiveness

More people than ever browse on their phones, and your page needs to look great and work well on all devices. Sightsavers offers an excellent mobile experience, with a responsive design that keeps navigation simple and engaging.

Clear call-to-action buttons

A prominent and simple button—like “Donate Now” or “Support Our Mission”—helps visitors take action immediately. The button should stand out visually and appear in multiple spots on the page, as seen on the Rainforest Trust website.

Testimonials or social proof

People are more likely to donate when they see that others have done the same. CAMFED includes real-time notifications showing recent donations, helping to build trust and encourage action.

Suggested donation amounts

Having preset amounts simplifies decision-making. Save the Children takes this a step further by explaining the specific impact of each amount, such as providing school supplies or essential food items.

15 best donation landing pages for inspiration

Now that we’ve seen what elements make an impactful donation landing page, let’s look at some of the best examples on the web. Keep in mind that landing pages often change to highlight different seasons, special days, or campaigns. The pages discussed in this article might look slightly different in the future, based on the needs of the organization, the time of year, and its work. 

Save the Children

The Save the Children landing page stands out for its ability to engage donors with clarity and purpose.

• Interactive donation calculator: This tool helps donors see exactly how their contributions translate into real-world impact, such as meals, education, or medical supplies.
• Minimal distractions: The page eliminates unnecessary navigation options above the fold, focusing solely on the donation process.
• Newsletter signup: Simple option to sign up for their newsletter to stay informed. 

Charity: Water

Known for its clean and visually appealing design, the Charity: Water page effectively combines storytelling with actionable elements.

• Clear headline and goal: The page immediately communicates its purpose, letting visitors know how their donations address the global water crisis.
• Visual stories: Page visitors are greeted with an embedded YouTube video that helps tell the story in a visual way. 
• Donor stories: The page features real-life stories that highlight the difference each contribution makes with stats showing the organization’s reach. 

World Wildlife Fund

The World Wildlife Fund (WWF) landing page takes an interactive approach to engage its audience.

• Frequency selection: Donors can choose between a one-time donation or choose to give monthly.
• Gift choice: This charity allows donors to select a thank-you gift, making sure they get something personal and not just a one-size-fits-all gift.
• Visual storytelling: Striking imagery of animals and natural environments draws visitors in, creating an immediate emotional appeal.

Doctors Without Borders

Urgency and simplicity are at the heart of Doctors Without Borders’ landing page.

• Urgent messaging: The page highlights the urgent need for funds to save lives.
• Streamlined donation flow: Visitors can complete their contributions quickly without navigating multiple pages.
• Donation options: This organization provides various donation amounts and the ability to donate one time or monthly with ease. 

American Cancer Society

The American Cancer Society uses a combination of practical features and emotional appeal to inspire donations.

• Benefit-driven headline: A powerful message—“End cancer as we know it, for everyone.”
• Employer gift matching: A simple tool allows donors to check if their employer matches contributions, doubling the impact of their gift.
• Credibility through visuals: Photos of individuals helped by the organization make the cause feel personal and relatable.

Rainforest Trust

The Rainforest Trust landing page emphasizes the urgency of environmental preservation with compelling visuals and straightforward options for supporting its cause.

• Powerful imagery: Striking visuals (videos and photos) of the rainforest immediately communicate the stakes and the organization’s mission.
• Specific goals: A clear explanation of how donations impact and protect nature. 
• Direct donation option: Visitors do not have to search the site for ways to donate. The “Donate Now” button is in the upper right corner, where readers expect it to be. 

St. Jude Children's Research Hospital

St. Jude's donation page masterfully combines emotional storytelling with practical giving options to inspire support for their life-saving mission.

• Purpose-driven messaging: The page leads with its powerful promise that "families never receive a bill," immediately communicating the impact of donations.
• Multiple giving paths: Visitors can choose between becoming a monthly Partner In Hope or making a one-time gift, with clear explanations of how each option helps children fight cancer.
• Transparent impact: The page shows how different donation amounts translate into specific care elements, such as chemotherapy, housing for families, or research funding.

Feeding America

Feeding America demonstrates how simple, focused messaging can inspire action while making the donation process straightforward.

• Impactful messaging: The statement “$1 = 10 meals” immediately communicates the value of even small contributions, motivating visitors to give.
• Clean design: The donation form takes center stage, eliminating distractions and guiding users directly toward action.
• Flexible donation options: Multiple payment methods and suggested donation amounts make it easy for anyone to contribute.

Make-A-Wish

The Make-A-Wish landing page captures attention through emotional storytelling and an efficient design that drives action.

• Emotional connection: Powerful images of children and text revealing their wishes, creating an emotional connection.
• Focused layout: The page keeps things simple and to the point, allowing donors to contribute without unnecessary steps.
• Persuasive copy: The language emphasizes the life-changing impact of donations, encouraging visitors to take action.

International Rescue Committee (IRC)

The International Rescue Committee’s donation page is a strong example of clarity and functionality across devices.

• Responsive design: Whether accessed on a desktop or mobile device, the page adapts to provide an optimized experience.
• Distraction-free layout: By removing menus and unrelated links, the page focuses entirely on guiding visitors to donate.
• Brand consistency: The design aligns with the organization’s overall branding, reinforcing trust and legitimacy.

Great Ormond Street Hospital (GOSH)

GOSH incorporates a personal touch and festive appeal, making it a standout example of donor engagement.

• Attention-grabbing images: This page shows a high-quality picture of someone who benefits from this nonprofit’s work. 
• One-time vs. recurring donations: The page clearly differentiates between donation types, allowing supporters to choose the option that works best for them.
• Seasonal themes: Festive designs during holidays create timely campaigns that resonate with visitors and encourage giving.

CAMFED

CAMFED focuses on storytelling and trust-building to create a compelling and engaging landing page.

• Straightforward donation process: Users can easily donate without having to go through multiple pages and prompts.
• Clear mission statement: The text on this page makes it clear what this organization does and how users can get involved. 
• Clean design: The simple and focused layout ensures the message is clear and easy to absorb, making it more likely for visitors to take action.

UNHCR

The UNHCR landing page uses urgency and transparency to appeal to potential donors.

• Multiple donation types accepted: Users can quickly and easily donate with a credit card, Google Pay, or PayPal. 
• Recommended donation: While donors can choose from various donation amounts, this page highlights the most common amount donated to make things easier for the user. 
• A sense of urgency: The text on the page sells the idea that funds are needed now and that those efforts help real people. 

Sightsavers

Sightsavers offers a personalized and seamless experience that makes their landing page highly effective.

• Personal impact stories: Highlighting individuals like Enjoyed creates a strong emotional connection between donors and beneficiaries.
• Intuitive navigation: The layout is easy to follow, guiding visitors naturally toward completing their donation.
• Responsive design: The page is mobile-friendly, providing an optimal experience for users on any device.

Help for Ukraine

The Help for Ukraine landing page focuses on clarity and social proof to drive donations.

• Clear messaging: The page delivers a direct and concise appeal, making its purpose instantly understandable.
• Easy donation options: Users can quickly and easily donate to this cause.
• Focused goal: The page emphasizes a singular, urgent objective, which simplifies the decision-making process for visitors.

How to create your own donation landing page

A successful donation landing page requires a clear purpose, engaging content, and user-friendly design. Start by focusing on these elements for a page that inspires visitors to take action.

Start with a clear objective

Begin by defining the primary goal of your landing page. Are you asking for donations, promoting an event, or raising awareness? Keep the focus narrow to avoid overwhelming visitors. For example, Feeding America centers its page on its mission—providing meals—without adding unrelated content. This single focus keeps visitors engaged and aligned with the organization’s purpose.

Create compelling headlines and copy

The language on your page should immediately capture attention and make the value of donating clear. Strong, benefit-driven headlines like “Help us fight hunger in your community today” work well to set the tone. Pair this with emotional or data-driven appeals that show the impact of donations. For instance, including a statement such as, “$50 provides food for a family for one month,” can connect both logically and emotionally with potential donors.

Build trust with key elements

Donors are more likely to give when they feel confident in your organization. Highlight endorsements from credible sources, such as Charity Navigator ratings, or feature testimonials and success stories that demonstrate real-world impact. Secure payment methods like PayPal or credit cards should also be clearly displayed to reinforce trust in the donation process.

Keep the design simple and clear

An uncluttered, intuitive layout ensures visitors stay focused on completing their donation. Minimize navigation links or other distractions. The design should be responsive across devices, making it easy for mobile users to navigate and contribute.

Use visuals and storytelling

Visuals are a powerful way to connect with donors. Authentic photos or videos can showcase the outcomes of their contributions, while testimonials from beneficiaries add a personal touch. For example, Charity: Water uses compelling imagery and videos to highlight the importance of clean water access, making the mission feel tangible.

Refine through testing and feedback

Continuous improvement is key to maximizing the effectiveness of your page. Use A/B testing to try out different headlines, call-to-action (CTA) buttons, and visuals to see what works best. Monitor performance metrics with tools like Google Analytics and adjust based on visitor behavior. For example, if your CTA isn’t converting well, consider repositioning it or using different wording.

Let’s build something extraordinary together

Creating a donation landing page goes beyond just coming up with a stylish design; it’s about connecting with your audience and empowering them to take action. The right page can inspire meaningful contributions while making the process simple and rewarding for donors.

If you’re ready to create your own impactful donation page but don’t know where to start, Silent Auction Pro can help. Our event management and giving campaign tools include everything you need to build professional, high-converting pages built around your organization’s needs. With features like customizable landing pages, detailed donor tracking, and mobile-friendly designs, we make fundraising simpler and more effective.

Ready to take your next fundraising event to the next level? Request a free demo of Silent Auction Pro today and see how our tools can help your organization reach its goals.